Common Denominator Human
This design is the true heart of our company. In early 2016, I was making the trek from the parking lot to work. It was zero-dark-thirty, there was a chilly fog in the air and it came to me. The shape of a human head filled with labels…labels others put on us, labels we put on ourselves, labels that separate us into categories. Our country was experiencing a divide that I had never seen in my lifetime. Everyone was shouting their views and opinions and no one was listening.
I have always loved the sentiments I see on t-shirts and am often prompted to inquire on the meaning. So many messages that mean something important to the wearer. It is like a billboard that we wear on our chest. What a great way to connect people!
It was on that cold, foggy morning that Spark T’s was created. The design came first in such a Divine way. Then the name. Since that day my mission has been clear. To create designs that get people talking, but also offering tips on being a good listener. Everyone has an origin story. Upbringing, life experiences, pain and trauma…all converge to make us the person we are today.
We have many differences, but we do share the common denominator human. I am certain that if we can start with that viewpoint, purpose to listen and seek connection on some level, we will find more in common than we ever thought possible!
— Shelley